Search Engine Optimisation (SEO)
Search engine
optimisation (SEO) is when your web site pages are fine-tuned throughout so that search
engines can easily index and analyse your web site and therefore improve the web site's
ranking in the likes of Google, Yahoo, MSN etc.
SEO is the process of improving ranking in search engine
results
If you want your
web site to be noticed, it needs to be optimised.
When people are looking for information
from the web, they very seldom go past pages one or two. This means that if your page is not coming up on page
one or two, your web site is not going to do you much good in terms of business generated.
In order to get your web site appearing
higher up on the pages of the search engines, there needs to be certain rules that are followed and also rules
that are not broken. In other words there are sets of Do’s and Don’t's that need to be followed in order to
make your web site ‘Friendly” to the search engines” out there in the big WWW
If you do the Do’s and eliminate the Don’t’s
correctly you will see an increase in targeted search engine visitors to your site and you will see your web
site starting to appear closer and closer to the first two or three pages of the web. It is all about the
content of your site, what your customers want, and making it easy for them to find you.
If you are not getting the responses that
you have expected from your web site, then odds on, it is not fully optimised. It has not been ‘tweaked’ to get
the best out of its presence on the web. It is just sitting in that big black hole called the web, waiting in
hope for someone to stumble upon you.
If you wait long enough, it might happen,
else you can take some serious action and make it happen. What do you need to do...?
You need to review it and optimise
it.
Looks are not
everything. It’s not the web site with all the bells and whistles that the search engines like, it is the
web site that has followed the rules and has been structured well and contains the right stuff.....
Inside.
It’s all about.....
Optimisation
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