Spotlight on Malcolm Gladwell

Malcolm Gladwell has been a staff writer with The New Yorker magazine since 1996. His 1999 profile of Ron Popeil won a National Magazine Award, and in 2005 he was named one of Time Magazine's 100 Most Influential People. He is the author of four books, "The Tipping Point: How Little Things Make a Big Difference," (2000) , "Blink: The Power of Thinking Without Thinking" (2005), and "Outliers: The Story of Success" (2008) and "What the Dog Saw" (2009)  all of which were number one New York Times bestsellers.

The four books are still all in the top 100 best sellers as rank by Amazon.com